Campaign planning
Restaurant Email Marketing Calendar: 12 Months of Ideas
A calendar is a prompt list, not a requirement to email every month. Choose messages that match your menu, capacity, and guests’ interests. Send when you have useful, accurate information to share, and leave room for local events and your restaurant’s own schedule.
January: A fresh start
Campaign ideaShare a new seasonal menu, weekday dining idea, or a simple welcome for new subscribers.
Subject starter: A fresh start at [Restaurant Name]
February: Dining together
Campaign ideaIf your restaurant marks Valentine's Day, explain the menu, seating options, and reservation details clearly. Otherwise, feature a cozy meal for two or a group favorite.
Subject starter: Plan a February dinner at [Restaurant Name]
March: Seasonal transition
Campaign ideaIntroduce early spring ingredients or tell guests when a limited seasonal dish will be available.
Subject starter: A taste of the new season is coming
April: Spring occasions
Campaign ideaShare patio opening information, a spring menu update, or details for an upcoming holiday service if relevant.
Subject starter: Join us for a spring meal
May: Family and group dining
Campaign ideaFor Mother's Day or other local occasions, include the date, service format, menu information, and a working reservation link.
Subject starter: Make plans for a May gathering
June: Longer evenings
Campaign ideaHighlight outdoor dining, a summer menu, or a local event your restaurant is actually participating in.
Subject starter: Summer evenings at [Restaurant Name]
July: Summer favorites
Campaign ideaFeature a seasonal dish, updated hours, or practical information for guests visiting during busy weekends.
Subject starter: On the table this summer
August: A reason to return
Campaign ideaInvite guests back to try a new dish or share a low-pressure update from the kitchen.
Subject starter: A new favorite for your next visit
September: Seasonal menu change
Campaign ideaExplain what is changing on the menu and name only dishes or ingredients confirmed by your team.
Subject starter: Meet the new seasonal menu
October: Fall dining
Campaign ideaShare autumn dishes, private dining information, or confirmed details about any holiday plans.
Subject starter: A little more comfort on the menu
November: Holiday planning
Campaign ideaIf you offer holiday meals or gift cards, state availability, deadlines, terms, and booking links precisely.
Subject starter: Holiday dining details from [Restaurant Name]
December: Hours and celebrations
Campaign ideaSend useful updates about special menus, opening hours, reservations, and year-end thank-yous.
Subject starter: Celebrate the season around our table
A simple planning rhythm
- Choose one clear purpose for the message.
- Confirm menu details, dates, hours, offer terms, and links with your team.
- Write a subject line that accurately reflects the email.
- Include one clear next step, such as viewing the menu or booking a table.
- Review the message on mobile and send only to guests who signed up to hear from you.
Draft a campaign from your plan
Add your restaurant details and campaign goal. The AI can draft and revise copy, while you check every fact and edit the final message.
Create a restaurant email